Considering I have a total of... zero Lightning cables and accessories, but a ton of standard USB-C? I would consider the 2019 iPhone line totally useless (but given by my lack of Lightning accessories, you can assume I use Android phones and thus consider all of the iPhones useless).
No, he's a potential new customer, which actually makes him more valuable. He's someone who, in large numbers, would change the market-share of the product. Getting people off competitors' products and onto yours is a higher priority for businesses, or do you think it's just an odd accident people switching from one broadband provider to another get discounts and loyal customers get nothing? Or that people get bonus rebates at their local Ford dealer when they trade in a similarly-classed Chevy vehicle?
Once you have a customer under your umbrella it's easier to keep them there, because many people don't want to go through the hassle change entails, so you can spend more energy trying to create churn that benefits you.
No, he's a potential new customer, which actually makes him more valuable.
Not necessarily. Not all customers are equal and sometimes the cost of winning a new customer exceeds the value that customer brings.
Getting people off competitors' products and onto yours is a higher priority for businesses
Definitely not in Apple's case. Apple has never tried to chase market share at any cost. They have always been happy having a smaller but more profitable and stable portion of the market. In the case of the iPhone they get the vast majority of the profits in the industry so it's unclear what point there would be to them in chasing low margin customers unless their market s
No, he's a potential new customer, which actually makes him more valuable
Business schools teach a "potential new consumer" is worth about 10% of an existing consumer. Because he is likely to have many reasons not to switch. (You think a new cord is a bigger deal than his entire app library?) You want to keep your customers happy first.
The Ford example is very wrong because it's not a potential new customer. It's a new customer.
And frankly, I don't see anyone switching to an iPhone who is going to care about the cables. If you're willing to pay a premium for the hardware/OS/store, then you're willing to pay a premium for a new cable. Meanwhile, if you think getting rid of the headphone jack made people not want to upgrade, get rid of their new lightning headphones, and all their other accessories. Getting rid of the lightning port hurts their best customers the most.
Also, the lightning cable is better than USB-C. It's more solid (can support the weight of the phone), and it's more wear resistant and it's designed so the wear goes more on the cable, not the phone.
If he's not a customer now, he can become one. Unless you're implying people sign some blood-oath never to change platforms. Even if he was on a contract paying off his phone, he could decide he is so fed up with his current phone he's going to get something else. I'm not saying that would happen over USB-C functionality (since the seems to be how you're misconstruing my post). I'm simply saying if he has the financial means he is always a potential customer.
He's someone who, in large numbers, would change the market-share of the product
Changing to USB-C would not pull in large numbers of new customers, obviously.
No, he's a potential new customer, which actually makes him more valuable.
There's a balance here. Switching to USB-C could mean gaining new customers but also losing existing customers.
What does anyone gain with USB-C over Lightning anyway? USB-C can handle more power but the battery in a cell phone is unlikely to take advantage of it. Lightning and USB-C can both give USB 3.0 speeds. USB-C can go faster because of more data lanes and such but, again, in a phone this is unlikely much of an advantage. Could USB-C mean the ability to use more accessories? Maybe, but that also
No, he's a potential new customer, which actually makes him more valuable..
Once you have a customer under your umbrella it's easier to keep them there, because many people don't want to go through the hassle change entails, so you can spend more energy trying to create churn that benefits you.
Your logic module seems broken, you should have that looked at.
For example, if it is easier to keep a customer than to bring in a new one then wouldnt existing customers be worth more as the cost of retention would be less for roughly the same revenue generation. Doubly so given that the best form of advertisement is word of mouth as existing customers bring in new customers to the wornderful and enjoyable experience that they are having.
Getting people off competitors' products and onto yours is a higher priority for businesses, or do you think it's just an odd accident people switching from one broadband provider to another get discounts and loyal customers get nothing?
Define what business you are referring to, because in some industries
Rolling Eyes (Score:2, Interesting)
Most customers want to keep the same connector, because they already have chargers and cables, and sometimes even accessories, for it.
USB-C is better in the long run, but that doesn't make it better now.
Re: (Score:1)
Considering I have a total of ... zero Lightning cables and accessories, but a ton of standard USB-C? I would consider the 2019 iPhone line totally useless (but given by my lack of Lightning accessories, you can assume I use Android phones and thus consider all of the iPhones useless).
Re:Rolling Eyes (Score:5, Insightful)
Considering I have a total of ... zero Lightning cables and accessories, but a ton of standard USB-C?
Who cares? You’re not a customer.
Re:Rolling Eyes (Score:4, Insightful)
Who cares? You're not a customer.
No, he's a potential new customer, which actually makes him more valuable. He's someone who, in large numbers, would change the market-share of the product. Getting people off competitors' products and onto yours is a higher priority for businesses, or do you think it's just an odd accident people switching from one broadband provider to another get discounts and loyal customers get nothing? Or that people get bonus rebates at their local Ford dealer when they trade in a similarly-classed Chevy vehicle?
Once you have a customer under your umbrella it's easier to keep them there, because many people don't want to go through the hassle change entails, so you can spend more energy trying to create churn that benefits you.
Re: Rolling Eyes (Score:1)
If the insignificant cost of a new cable prevents you from being a customer, Apple does not want you.
Re: (Score:1)
If the insignificant cost of a new cable prevents you from being a customer, Apple does not want you.
If you won't blindly pay $30 for a $5 cable you mean.
Re: (Score:2)
Nah. There are many Apple-certified inexpensive Lightning cables these days.
Not all customers are worth the trouble (Score:2)
No, he's a potential new customer, which actually makes him more valuable.
Not necessarily. Not all customers are equal and sometimes the cost of winning a new customer exceeds the value that customer brings.
Getting people off competitors' products and onto yours is a higher priority for businesses
Definitely not in Apple's case. Apple has never tried to chase market share at any cost. They have always been happy having a smaller but more profitable and stable portion of the market. In the case of the iPhone they get the vast majority of the profits in the industry so it's unclear what point there would be to them in chasing low margin customers unless their market s
Re: (Score:2)
Apple has never tried to chase market share at any cost
Right, they seem more inclined to chase away market share with high prices.
Re: Rolling Eyes (Score:2, Interesting)
No, I donâ(TM)t think that he is. I doubt he would buy anything with an Apple logo on it, no matter what it was.
Re: (Score:0)
"No, he's a potential new customer"
The fuck he is. That guy wouldn't buy an iPhone if it cost $10 and came with a hand-job.
No no no no no (Score:4, Interesting)
Business schools teach a "potential new consumer" is worth about 10% of an existing consumer. Because he is likely to have many reasons not to switch. (You think a new cord is a bigger deal than his entire app library?) You want to keep your customers happy first.
The Ford example is very wrong because it's not a potential new customer. It's a new customer.
And frankly, I don't see anyone switching to an iPhone who is going to care about the cables. If you're willing to pay a premium for the hardware/OS/store, then you're willing to pay a premium for a new cable. Meanwhile, if you think getting rid of the headphone jack made people not want to upgrade, get rid of their new lightning headphones, and all their other accessories. Getting rid of the lightning port hurts their best customers the most.
Also, the lightning cable is better than USB-C. It's more solid (can support the weight of the phone), and it's more wear resistant and it's designed so the wear goes more on the cable, not the phone.
Re: (Score:2)
he's a potential new customer
False.
He's someone who, in large numbers, would change the market-share of the product
Changing to USB-C would not pull in large numbers of new customers, obviously.
Re: (Score:2)
he's a potential new customer
False.
If he's not a customer now, he can become one. Unless you're implying people sign some blood-oath never to change platforms. Even if he was on a contract paying off his phone, he could decide he is so fed up with his current phone he's going to get something else. I'm not saying that would happen over USB-C functionality (since the seems to be how you're misconstruing my post). I'm simply saying if he has the financial means he is always a potential customer.
He's someone who, in large numbers, would change the market-share of the product
Changing to USB-C would not pull in large numbers of new customers, obviously.
Yeah, and that's not what I said -- obviously. He
Re: (Score:2)
No, he's a potential new customer, which actually makes him more valuable.
There's a balance here. Switching to USB-C could mean gaining new customers but also losing existing customers.
What does anyone gain with USB-C over Lightning anyway? USB-C can handle more power but the battery in a cell phone is unlikely to take advantage of it. Lightning and USB-C can both give USB 3.0 speeds. USB-C can go faster because of more data lanes and such but, again, in a phone this is unlikely much of an advantage. Could USB-C mean the ability to use more accessories? Maybe, but that also
Re: (Score:0)
No, he's a potential new customer, which actually makes him more valuable. .
Once you have a customer under your umbrella it's easier to keep them there, because many people don't want to go through the hassle change entails, so you can spend more energy trying to create churn that benefits you.
Your logic module seems broken, you should have that looked at.
For example, if it is easier to keep a customer than to bring in a new one then wouldnt existing customers be worth more as the cost of retention would be less for roughly the same revenue generation. Doubly so given that the best form of advertisement is word of mouth as existing customers bring in new customers to the wornderful and enjoyable experience that they are having.
Getting people off competitors' products and onto yours is a higher priority for businesses, or do you think it's just an odd accident people switching from one broadband provider to another get discounts and loyal customers get nothing?
Define what business you are referring to, because in some industries
Re: (Score:2)
He's not their customer yet, so they do care.
Once you have swallowed the whole Apple infrastructure hook, line and sinker you can't bail anymore anyway without cutting your losses.
Re: (Score:0)
Once you have swallowed the whole Apple infrastructure hook, line and sinker you can't bail anymore anyway without cutting your losses.
Same applies to Android.